This program will enable medical and sales representatives to use more micro- marketing principles to profile their customers in order to set call objectives and to conduct sales dialogues to move the customer through the adoption process as well as follow-up activities.
This course will help participants to:
- Interpersonal aspects of selling
- Adoption process and styles
- Double classification of customers
- Sales call objectives
- Questioning skills and sales dialogue
- Features, Actions, and Benefits (F.A.B)
- Handling objections and closing
Who should attend?
All medical and/or sales representatives with more than 6 months experience. Field managers and supervisors.
Course Duration:
- Three days, 18 training hours “Excluding Coffee and Lunch breaks”
- 9:30 am – 4:30 pm
Training Methods and Techniques:
- Lectures
- Group discussions
- Role Playing
Course Language:
Both English and Arabic languages will be used in the course
Handouts and Certificates will be provided
