This course is carefully designed to provide the participants with capabilities to develop long-term and competitive strategies for their products, and to prepare a marketing plan and sales forecast through deep understanding of the internal capabilities and external environment opportunities and challenges. The participants will develop their ability to set the right objectives, to develop the strategy to achieve them, and to prepare the detailed tactics to be implemented in a controlled system of contingency plans.
The Program will cover the Following Topics:
- Marketing concepts and marketing evolution
- Segmentation, targeting and positioning
- Marketing research
- Role of the product manager
- Product life cycle management
- SWOT Analysis, growth-share matrix (BCG Model)
- Market attractiveness- Business strength model (GE Model)
- Objectives, targeting, forecasting, and budgeting
- Promotional mix, marketing plan, action plan, and sales plan
Who should attend?
- Product Managers and Product Specialists
- Sales staff promoted for marketing positions
- Marketing Managers
Course Duration:
- Three days, 18 training hours “Excluding Coffee and Lunch breaks”
- 9:30 am – 4:30 pm
Training Methods and Techniques:
- Lectures
- Group discussions
- Case Studies
Course Language:
Both English and Arabic languages will be used in the course
Handouts and Certificates will be provided
