Electronic Customer Relationship & Territory Management System (CRM)
A simple user-friendly system that fulfills the needs of the pharmaceutical companies without sacrificing the flexibility of the system.
Stereoscopic Vision has developed, an Electronic Customer Relationship & Territory Management System (CRM)
which is a highly professional system that provides all necessary data that is essential for managing the sales and marketing activities at different levels for all pharmaceutical companies that seek professionalism and perfection in their planning and performance.
Experience gained from practice
(CRM), developed with the involvement of experienced pharmaceutical consultants, instructors, regional managers, product managers and sales specialists.
Through a constant exchange of views with a variety of people in totally different pharmaceutical sales forces, as well as through direct support to our customers, our project managers have intimate knowledge of the procedures. So, with the unique flexibility of The Horizon, you get what you are looking for.
Software that understands
The Horizon offers access to a sophisticated territory management system – so, no matter whether you use standard hierarchical structures, parallel lines, overlapping areas or key account managers in your sales force, it’s absolutely no problem! Within the system territory structures can specified not just by geographical systems but also by criteria such as customer type, subject area or others. And that does not only apply to specific territory management. It’s just as easy for all team members to define their individual reporting procedures, visit data and customer characteristics, depending on line or type of customer.
Clear Display of Figures
From the CRM system data files in every user can get the performance analyses needed. Sales force management can see the most important cumulative figures at a glance – and, if necessary, can probe as deeply as they like into the data.
The figures can be directly available to the sales force within The Horizon. This enables interested users to also assess the data for their territory in the CRM, by means of a demonstrably intuitive user interface, according to their own criteria.
Recognizing opportunities and risks
The detailed reports from the sales force control show any deviations from the norm. These could be in the metadata – such as call rate and visit days – or in the sales potential and turnover-to-visit ratios. This way, management can check the sales force targeting!
With the sales force control system, it’s just as easy for the management to get an overview of the factors that determine success, such as classification-specific frequency, or quantity targets.
System Features
We Are the Leader in The Interiors
- Electronic customer filing system and Territory management
- Freely definable customer characteristics
- Multiple customer classification.
- Customer selection and targeting.
- Integrated search & list engine.
- Events and campaign management
- Sales force Activities control
- Visit reporting procedure
- Freely-definable visit and reporting screens
- Procedure for releasing samples and their documentation
- Tour and route planning
- Weekly daily, weekly, monthly plan and smart Mail
System Benefits
1. Helps identifying areas of strengths & weakness on the levels of:
- Representatives
- Tools
- Supervisors / Area Manager
- Messages
- Better Monitoring & Control
- Timely Corrective Actions
- Best Allocation of Resources (HR, Time and Tools)
2. Creates a customer’s database which includes pre-Established qualitative parameters
- Customers Specialty
- Customers Potentiality
- Customers Attitude - Behavior
- Customers Prescribing habits
- Enables qualification of customers for specific
- promotion rather than broadcast marketing
3. Inter-relates Activity / Expenses / Revenue on the levels of:
- Representatives
- Country
- Supervisors / Area Manager
- Region
- Easier & More Accurate Analysis of Results
- Supports Decision Making
4. Allows The horizon of the customer conversion process Using the attitude feedback per cycle
- Continuous & Up-to-date evaluation of results
- Fine tuning of promotional messages
- Re-allocation of resources
